With over 40 years’ experience in Sales & Marketing, I will learn and understand your market; align your strengths to the opportunity; review, refresh or rewrite your Sales Strategy, focussing on the possible rather than the purely aspirational; ensure your Organisational Structure is fit for purpose; recruit, train and develop your Sales Team into a high-performance unit; help you develop a customer centric culture; and create an environment for your Customers to become Advocates.

I will bring to your enterprise my skills and knowledge to do those things that at present you have to do because no-one else can, releasing you to spend your extremely valuable time on those vitally important issues that only you can resolve:

Bruce McKenzie-Boyle
Director & Principal Consultant

• Develop Winning Sales Strategies
  • Develop new strategies
  • Critique existing strategies
  • Evolve winning strategies
  • Corporate sales strategy
  • Vertical Sector strategy
  • Customer/Prospect strategy
  • Bid strategy
• Grow & develop high performance sales teams
  • Recruitment
  • Organisation structure
  • Identify & fulfil training needs
  • Develop coaching culture
• Break into New Markets e.g. Public Sector
  • Strategy to fit aspirations and capability
  • Realistic approach
  • Industry awareness and training
  • Manage expectations
• Win Big Ticket Contracts
  • Strong qualification
  • Bid strategy & evaluation
  • Politics of the sale
• Develop High Levels of Customer Satisfaction
  • Sustain and build strong symbiotic relationships with customers
  • Maintain long term, loyal customer relationships
  • Turn customers into advocates
  • Deliver your promises
  • Develop a customer centric culture

   

All these services are described in greater detail on the following pages, but should anything not be clear, please don’t hesitate to get in touch and I will clarify any points that you have.