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With over 40 years’ experience in Sales & Marketing, I will learn and understand your market; align your strengths to the opportunity; review, refresh or rewrite your Sales Strategy, focussing on the possible rather than the purely aspirational; ensure your Organisational Structure is fit for purpose; recruit, train and develop your Sales Team into a high-performance unit; help you develop a customer centric culture; and create an environment for your Customers to become Advocates.

I will bring to your enterprise my skills and knowledge to do those things that at present you have to do because no-one else can, releasing you to spend your extremely valuable time on those vitally important issues that only you can resolve:

Bruce McKenzie-Boyle
Director & Principal Consultant


  • Develop Winning Sales Strategies
    • Develop new strategies
    • Critique existing strategies
    • Evolve winning strategies
    • Corporate sales strategy
    • Vertical Sector strategy
    • Customer/Prospect strategy
    • Bid strategy
  • Grow & develop high performance sales teams
    • Recruitment
    • Organisation structure
    • Identify & fulfil training needs
    • Develop coaching culture
  • Break into New Markets e.g. Public Sector
    • Strategy to fit aspirations and capability
    • Realistic approach
    • Industry awareness and training
    • Manage expectations
  • Win Big Ticket Contracts
    • Strong qualification
    • Bid strategy & evaluation
    • Politics of the sale
  • Develop High Levels of Customer Satisfaction
    • Sustain and build strong symbiotic relationships with customers
    • Maintain long term, loyal customer relationships
    • Turn customers into advocates
    • Deliver your promises
    • Develop a customer centric culture


All these services are described in greater detail on the following pages, but should anything not be clear, please don’t hesitate to get in touch and I will clarify any points that you have.